B2B Lead Generation
Most pipeline problems start upstream. You don't have a closing problem — you have a list problem. We fix it by building the systems that find, enrich, and qualify every company that should be talking to you.
What we do
We start by mapping your total addressable market — translating your ICP into precise firmographic filters: industry, company size, headcount, geography, technology stack, funding stage. Most companies have a rough sense of who they're targeting. We make it exact, then pull every company that qualifies.
From there, we run waterfall enrichment across multiple data sources to find the right contacts inside each company. Decision-maker identification, title and seniority matching, email verification, LinkedIn cross-referencing — all of it automated. We've built enrichment pipelines that process thousands of companies per day without manual intervention.
The result isn't a static spreadsheet. It's a live system that continuously refreshes your prospect pool — flagging companies that have hired, raised money, changed tech stacks, or crossed revenue thresholds that make them newly relevant. We've run this across SaaS, cybersecurity, staffing, and fintech, generating over 1 million qualified leads to date.
Every record we hand over has been verified. Bounce rates above 3% are a failure state, not a cost of doing business. We apply suppression lists, deduplicate against your CRM, and deliver clean data segmented by tier so your team knows exactly where to focus first.
How it works
ICP definition and TAM scoping
We work through your ideal customer profile in detail — not just industry and size, but buying signals, tech stack indicators, and negative criteria that save you from bad-fit accounts. Then we scope TAM so you know how big the opportunity actually is.
Multi-source data pull
We run discovery across Apollo, LinkedIn, and vertical-specific databases. Each source fills gaps the others miss. The output is a raw universe of companies that match your ICP before any enrichment.
Contact enrichment and verification
For each company, we identify the right contacts, pull emails and LinkedIn profiles, and verify every address before it touches your outreach system. Catch-all domains are flagged. Risky records are separated.
Tiering, deduplication, and delivery
Leads are tiered by ICP fit score and deduplicated against your CRM. You get a prioritized list — highest-fit first — with suppression already applied. Delivered directly into your sequencer or as a Google Sheet, whichever works.
Results from live systems
Common questions
How do you build B2B lead lists?
We start with your ICP definition — industry, company size, tech stack, geography, and firmographic filters. From there we pull from multiple data sources, enrich each company record with verified contact data, and run deliverability checks before handing anything over. Every list is deduplicated against your existing CRM and suppression lists.
What data sources do you use?
We use a waterfall enrichment approach: Apollo for initial discovery, Prospeo and Hunter for email verification, LinkedIn for title and department confirmation, and specialized databases for verticals like cybersecurity or fintech. No single source covers the full market — the waterfall fills gaps and cross-validates records.
How many leads can you generate per month?
Volume depends on TAM size and ICP specificity. For broad markets we typically deliver 2,000–10,000 qualified companies per month. Niche verticals with strict criteria may yield 300–1,500. We scope TAM size first so you know what's realistic before we start.
What's the difference between a lead list and a lead generation system?
A lead list is a static CSV. A lead generation system is a repeatable pipeline that runs continuously — pulling new companies, enriching contacts, checking for data decay, and feeding verified records into your outreach tooling. We build the latter.
How accurate is the contact data?
We run all email addresses through verification before delivery and aim for less than 3% bounce rate. Invalid, catch-all, and risky emails are flagged separately. For direct dials and LinkedIn URLs, we validate against live sources where possible.
See what your TAM looks like
We'll map your total addressable market, show you the data quality available, and give you an honest read on what's achievable.
Book a free audit